JJ Valaya x Pernia Qureshi x Swarovski

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The Alika project was a unique concept involving our signature jacket, which panned out beautifully thanks to the involvement of 24 fantastic creative souls, as well as of Swarovski and several other associates. 

We are now posting the images of the final looks which were a result of this synergy. Needless to say, we thoroughly enjoyed both, creating the 25 special Alika jackets and of course, then photographing the end result styled using the brilliant efforts of our creative associates.